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This year, we expect building materials to be characterised more than ever by the coming together of aesthetics and functionality. At Atkar, we’re working to make sure that as buyer preferences evolve, so too does our product range in 2017.
When it comes to our architectural customers, we know that they are on the hunt for attributes, functionality and aesthetic appeal at a design level. For contractors and builders, we understand the need for cost and time saving materials which are fast to install, functional, long-life and low maintenance.
These requirements, in combination with aesthetically pleasing creativity and practical functionality, are set to drive the direction of building materials in the year ahead.
For example, we’re seeing emerging markets where metal products are being made to look like wood, but offer the added benefits of aluminium. The amalgamation of two opposing materials provides benefits that other products do not, and boasts unique looks and installation techniques. This dual-material trend demonstrates the major role that technological advancements play in the market as competing products attempt to provide the benefits of one product, while combining the functionality of another.
Alongside these advancements, the pursuit of creativity remains strong this year with an increased market demand for more creative facades on both residential and commercial projects. We see this trend happening by way of adding complexity and detail by using multiple cladding options in the one façade.